1) The advertisement is a public health message referring to the fast food brand McDonald’s as an example. ‘Macdeath sir?’ is the adverts message which suggests to us eating fast food like mcdonalds will lead to death. The adverts message is that fast food is bad for you and by eating a large quantity of it you could possibly die.
2) The visual techniques used in the advert is the famous McDonald’s M logo which is present at the start of the statement (question). This shows us the relation between the statement and McDonald’s but on a larger scale fast food generally. Also the colours of the word ‘macdeath’ is yellow and red which are the colours belonging to McDonald’s. The word ‘sir’ is in the colour black the colour black showing importance and the superiority.
React!