Jack Martin's English Journal

Everybody loves chocolate except for me. Also everybody remembers the Cadbury’s Gorilla advert shown which I actually happen to remember. I detest Cadburys, but the advert was unforgettable. Amazing how I remember something that lasted 90 seconds, 7 years ago and not remember what I did 7 days ago. The advert immediately starts (as we all know) with a close up of the gorillas face, embracing the Phil Collins classic in the air tonight slowly breathing heavily. Our nation’s angry looking prized, glorified gorilla sits behind his drum kit and nods his head during the intro slowly, but then erupts when it reaches the main part of the song. Our friend is not embarrassed in fact very calm. He sits above the terrified drums which do not become present until the main part of the song when the shot zooms out. Everyone suspects what’s going to happen and joins in or wants to be part of it. Not wanting to become a gorilla of course or maybe so! If someone can sit through that advert and not laugh, sing, smash the table next to the sofa in time, or even nod your head you are considered weird. The fact there is a gorilla playing the drums is very unrealistic however we become brainwashed and gullible enough to believe it. Did you see the gorilla play the drums? There always been a strange phenomenon that gorilla’s will take over the world, for example in films like planet of the apes. Maybe this wouldn’t be so bad, considering they act very normal playing instruments which entertains us massively and are now very loved. Can the dairy milk bar get any more famous or does anyone even remember which was advertised. Phil Collins stated ‘he loves the advert’. This shocked me considering the gorilla is now funnier and famous than him. As a global audience we doubt animals and their talents being as we see them as a threat, but as shown they are just entertaining and hilarious.